Services · 04
Content Marketing & Copywriting
Good content answers the questions your buyers ask before they talk to sales. We plan it around search and the sales cycle, and write it in a voice that sounds like you on a good day.
Plan your content[01] Scope
What’s included
- 01Content strategy built around your audience and search demand
- 02Blog articles, guides and case studies
- 03Website and landing page copy
- 04Ad copy for search and social campaigns
- 05Email and newsletter copy
- 06Tone of voice guide for your team
[02] Signals
Sound familiar?
- Your blog has lots of posts and little traffic
- The website says what you do, but not why it matters
- Sales keeps answering the same questions by hand
- Copy sounds like every competitor
[03] Metrics
How we measure it
- Organic traffic to contentM/01
- Time on page and scroll depthM/02
- Leads assisted by contentM/03
Next step