Services · 02
Paid Advertising
We plan paid media backwards from your target: the sale, the lead or the sign-up. Each platform gets a job, a budget and a number it has to hit to keep its place in the plan.
Get a PPC audit[01] Scope
What’s included
- 01Account audit and a channel plan with budget split by platform
- 02Campaign build on Google Ads (Search, Shopping, Performance Max, YouTube)
- 03Meta, LinkedIn and TikTok campaigns for prospecting and retargeting
- 04Ad copy and creative variations built for testing
- 05Conversion tracking checked before launch
- 06Weekly optimization of bids, audiences, keywords and budgets
[02] Signals
Sound familiar?
- Spend keeps rising while results stay flat
- Every platform claims credit for the same sale
- Budget is split by habit, not by what performs
- Nobody can say what a new customer actually costs
[03] Metrics
How we measure it
- Cost per acquisitionM/01
- Return on ad spendM/02
- Conversion volume by platformM/03
Next step