Overview
A B2B company relies on referrals and trade shows. Sales wants a predictable flow of qualified leads, and marketing needs to show where they come from.
- SEO
- Content Marketing & Copywriting
- Paid Advertising
- Analytics & Reporting
[01] Typical scope
- Days to the first full report
- 90
- Articles and guides per quarter
- 12
- Conversion-focused landing pages
- 4
- Shared dashboard for sales and marketing
- 1
[02] The challenge
Long sales cycles, a small audience and a website that explains the product but gives buyers no reason to get in touch. LinkedIn spend so far has produced clicks, not conversations.
[03] How we approach it
- 01Map the questions buyers ask at each stage, then plan pages and articles that answer them.
- 02Rebuild key landing pages around one offer each: a demo, an audit or a guide.
- 03Run LinkedIn and Google Ads only against audiences that match the ideal customer profile.
- 04Connect the CRM to analytics, so every lead can be traced back to the page and campaign that produced it.
[04] What you get
- Buyer journey map
- SEO and content plan
- Landing pages
- LinkedIn and search campaigns
- CRM-connected reporting
In B2B, a lead is only worth counting if sales would have wanted the call. Everything we report starts from that definition.