Overview
A business with several locations has run Google Ads for years. Spend has crept up, leads have not, and nobody is sure which campaigns still earn their budget.
- Paid Advertising
- Web Design, Landing Pages & CRO
- Analytics & Reporting
[01] Typical scope
- Of campaigns and keywords audited
- 100%
- Landing page per service and location
- 1
- Search term and bid review
- Weekly
- Cost-per-lead report by location
- Monthly
[02] The challenge
Years of added campaigns, broad keywords, shared landing pages and conversion tracking that counts the wrong things.
[03] How we approach it
- 01Audit every campaign, keyword and conversion action, and fix tracking before changing anything else.
- 02Restructure campaigns by location and service, with negative keywords and budgets set per area.
- 03Send each campaign to a landing page built for that service and that location.
- 04Review search terms and bids weekly, and report cost per lead by location every month.
[04] What you get
- Account audit
- New campaign structure
- Location landing pages
- Corrected conversion tracking
- Monthly report
Most tired ad accounts don’t need more budget. They need fewer campaigns, cleaner tracking and someone reading the search terms every week.