Overview
The current site looks dated, loads slowly and is hard to update. The company wants a new one without losing the search rankings it has built over the years.
- Web Design, Landing Pages & CRO
- SEO
- Content Marketing & Copywriting
[01] Typical scope
- Redirect map for every indexed URL
- 1:1
- Target load time on mobile
- <2.5s
- Accessibility standard
- WCAG AA
- Days of daily post-launch checks
- 30
[02] The challenge
A redesign is the most common way to lose organic traffic overnight. Every old URL, title and internal link has to be accounted for.
[03] How we approach it
- 01Benchmark current rankings, traffic and conversion paths before any design work starts.
- 02Rewrite key pages around what buyers need to decide, then design around that copy.
- 03Build on a fast, accessible stack your team can edit without a developer.
- 04Map every old URL to a new one, launch, and monitor rankings and errors daily for the first month.
[04] What you get
- SEO benchmark and migration plan
- Page copy
- Design system and pages
- CMS your team can edit
- Post-launch monitoring
We write the pages before we design them. A layout built around real copy converts better than copy squeezed into a layout.