Overview
Google Analytics says one thing, the ad platforms say another, and the finance team trusts neither. Every budget meeting starts with an argument about the data.
- Analytics & Reporting
[01] Typical scope
- Agreed definition per conversion
- 1
- Rebuilt from a written plan
- GA4 + GTM
- Paid channels in one dashboard
- All
- Set up in your own accounts
- 100%
[02] The challenge
Duplicate tags, missing consent handling, conversions counted twice, and no agreed definition of what a lead or a sale actually is.
[03] How we approach it
- 01Agree definitions first: what counts as a lead, a sale and a qualified opportunity.
- 02Rebuild GA4 and Google Tag Manager from a clean plan, with consent mode set up correctly.
- 03Add server-side and platform conversion tracking where browser tracking falls short.
- 04Build one dashboard that combines spend and results across every channel.
[04] What you get
- Measurement plan
- GA4 and GTM setup
- Consent mode configuration
- Conversion APIs
- Live dashboard
You can’t optimize what you can’t agree on. Tracking work starts in a meeting room, not in Tag Manager.