Overview
A brand posts whenever someone has time. The feed is inconsistent, engagement is flat, and social is treated as a cost rather than a channel.
- Social Media Marketing
- Content Marketing & Copywriting
[01] Typical scope
- Content pillars per brand
- 3–4
- Calendar for your approval
- Monthly
- Community management
- Daily
- Report and planning call per month
- 1
[02] The challenge
No clear point of view, no posting rhythm, and no link between what gets posted and what the business needs that month.
[03] How we approach it
- 01Define content pillars and a tone of voice for each platform you use.
- 02Plan a monthly calendar tied to launches, seasons and sales priorities, approved before production.
- 03Produce posts, short videos and captions in batches, then publish and manage replies daily.
- 04Report each month on reach, engagement and traffic, and adjust the next calendar.
[04] What you get
- Social strategy
- Monthly content calendar
- Posts and short-form video
- Community management
- Monthly report
A content calendar is a business plan in small pieces. If a post doesn’t serve this month’s priority, it waits.